First, I was not paid for this review, and I did not get this product for free. I have spent HUNDREDS of dollars on clays, waxes, pomades, fibers, pastes, basically everything, trying to find the right product for my hair. I have A LOT of fine hair, so I write this only to comment on how it works with my hair. This stuff is seriously the best and my absolute favorite! I've tried everything and combined them all even to see if that gave me the result I was wanting. NOPE. If you're anything like me, before I spend money on anything I like to read reviews, and the reviews where people comment on what they've previously tried helped me the most. It let me know they were speaking from experience. Here's what I've tried: *Moroccanoil Texture Clay- 1st PLACE- Pliable, strong hold, matte finish. It seriously holds all day while still leaving my hair soft and re-workable, nice scent (some of these smell like chemically treated river water). *Layrite Cement Clay- 2nd best (the SMALLEST amount is PLENTY, SUPER strong hold- sometimes too stiff) *Hanz de Fuko- 3rd (best for medium-strong hold, or to freshen up my hair in the evening) The rest- still quality products, and I still use them to change my look from time to time, just didn't do everything that I was looking for with my hair. Baxter of California Clay Pomade, Kevin Murphy Rough Rider, Label M Matte Paste, American Crew Forming Cream, Brickell Men's Styling Clay Pomade, Suavacito, Blind Barber, BluMaan and I'm sure I'm forgetting some. In closing, I am ENDING my search...FINALLY. Moroccanoil Texture Clay is worth every penny and I will be subscribing!